5/06/2013

The economics of accessibility

There are two ways of conducting business (there may be more, but to a layman like me - there are only 2). Treating as if your customer is going to hoodwink you, and behaving as if s/he is trustworthy.

Most of the industries which cry foul are guilty of the taking the first route.

Was going through this article about how Netflix is killing piracy, and it proves what I believe in.

If people have an option to choose between the right thing and the wrong one, most would choose the right thing. Almost everyone is ready to pay a fair price to the seller.

But the sellers are restricting the way we can get stuff - and we tend to get what we want, legally or illegally. I download a lot of TV shows, because I have no access to them as and when they're released; but if I were allowed to stream them legally - would I have done it? No.

I go to the store, purchase a movie, and before I get to see it - I get a warning which makes it abundantly clear that I'll go to jail. Irrespective of what I'm going to do.

And music - what is their problem? Who buys CDs nowadays? Flyte music store is a welcome step towards this direction; the physical stores can take the money and transfer the songs for 10-20 bucks via bluetooth.

As far as I am concerned, the mechanics are simple; I work hard to earn my livelihood, I work hard to take care of my loved ones, and I DON'T WANT TO WORK HARD to get my entertainment. The sooner the bigwigs realise this, the better their financial state will be.

Of course, there will always be people who are too cheap to pay for anything in their lives. But don't punish the others who want to do the right thing.

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